Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in 2017, and quickly became the most streamed song within six months. The single Despacito, which combines reggaeton with pop music was not only a way to bring new focus to reggaeton, but also brought more attention to Latin music. In 2015 there were only two predominantly Spanish-speaking songs in Billboard's Top 100 and in 2016 there were four. However, during the heights of the Despacito's popularity in 2017 there were 19 mainly Spanish songs that were included in the top 100. And in 2020 it was 41. After Justin Bieber released his bilingual remix of Despacito in 2017, famous artists started to work with reggaeton artists. Drake and Bad Bunny were part of a team on MIA (2018) as did Madonna and Maluma. Madonna collaborated with Maluma on Medellin, 2019 In the year 2020, a handful of reggaeton stars were complaining about their genre's shift towards the mainstream. However, a younger generation namely Rauw Alejandro was determined to continue the evolution of reggaeton. He often used electronic dance and other types.